Media World - 2016

Verkehrshaus Luzern

On October 1st in 2016, the Verkehrshaus in Switzerland opened their doors to the new Media World exhibition. This adventurous world invites visitors to discover the versatile world of media: You can use a professional TV studio, direct a TV Show and experience the possibilities of modern media technologies first-hand. More than ten stations guarantee fun and interactive knowledge transfer. Co-founder of the Media World is the Red Bull Media House. Idee und Klang Audio Design developed the multi-channel and generative audio design for the entire exhibition.

The sound of the exhibition is based on a so-called generative architecture, meaning that it is computer-generated on-site. The audio system receives a selection of parameters which are then used to create and shape sound and music. These are, for example, the total amount of visitors currently present in the exhibition or visitor interaction at specific points within the museum. This data is then used to control, among others, perceived intensity and sonic richness of the ambient sound.

‚Sonic Clouds‘ form a central sonic element of the exhibition. These freely float through the entire museum adding a spatial and physical element to the sound. Analogous to the vast amounts of information in today’s media landscape, the sonic clouds consist of a multitude of concrete sounds such as conversation, cheers, well known sounds of various electronic devices, or engine noises. The total amount of sonic clouds moving through the exhibition space is dependant on the visitors’ eagerness to use the various interactive stations of the museum. Thus, the sound of the exhibition is always as active as its visitors. 

More about generative audio design here.


Client: Verkehrshaus Schweiz
Media World partner: Red Bull AG
Lead Design, Concept & Realistation: Schmauder Rohr GmbH
Scenography and architecture: Frank Dittmann GmbH
Media Technology: iart AG
Photos: Red Bull AG


››› Red Dot Award 2017 for Communication Design