Hyundai Motorstudio Goyang - 2017
Automobile Theme Park in Seoul, Korea
Hyundai Motorstudio Goyang is the largest automobile theme park in Korea, located about 40min northwest of Seoul. Its extensive facilities host a large exhibition on four levels in which visitors get a chance to learn about how cars are manufactured and how they function in a fun and entertaining way. Already from the first stage of the competition for this project Idee und Klang collaborated with the team of Klangerfinder GmbH & Co KG in Stuttgart in a joint venture in order to form an interdisciplinary team of both companies. After creating the overall sound concept for the complete facilities, we composed and designed sounds for every area of the exhibition and most of the common areas (hallways, elevators etc). This holistic approach enabled us to turn the Hyundai Motorstudio Goyang into a rich auditive environment that forms a coherent entity with the Hyundai brand.
When entering the exhibition, visitors embark on an emotional journey that takes them through every phase of car manufacturing. A lot of the knowledge is conveyed via hands-on interaction. We’ve given each area its own distinct auditive character by means of multichannel soundscapes, film soundtracks, interactive sound installations and a wfs sound story. The highlight of the exhibition is the Design Area featuring a beautifully designed kinetic sculpture and a spectacular 360 degree film presentation for which we have created multichannel sound design and music.
Architecture : DMAA
Exhibition Design: ATELIER BRÜCKNER GmbH
Media Production for the Design Area: Tamschick Media+Space
Light Design: LDE Belzner Holmes
AV Planning: Techdata
AV Consulting: medienprojekt p2
››› ‘Best of Best’ in the category "Interior Design", Iconic Awards 2017
››› ‘Best of Best’, Red Dot Award 2017